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Shelley Novotny

Designer | Artist | Stylist

Unifying Fashion, Art & Sustainability

Infused with passion and creativity, Shelley Novotny blends wearable art, styling, and immersive experiences into a unique journey of empowerment and self-expression.

Magick Crown - Made By Shelley Novotny

For Those Who Seek More Than Adornment

Each piece is a Sacred adornment for visionaries, creators & gatherers and combines artistry, sustainability, and personal expression for unforgettable impact.  Infused is with meaning, each design is tailored with love and intention.

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Live Experiences & Creative Collaborations

Whether through live performances, interactive installations, transformative fashion experiences  collaborative exhibitions, or hands-on workshops, these moments invite you to become part of the art—immersing yourself in a space where imagination and expression know no bounds.

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Every Styling Experience Is an Artistic Journey

Styling is more than just appearance; it’s a journey into identity, empowerment, and creative storytelling.  Whether through curated ensembles, accessories, or immersive styling experiences, each piece is designed to evoke emotion and bring visions to life. ​​​​​

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Where Love, Art, and Intention Unite

Celebrate your love story with bespoke wearable art, ethereal styling, and immersive décor. I design intentional, one-of-a-kind elements that reflect your unique style. Every detail is curated with intention. My artistic approach ensures that every piece contributes to an unforgettable experience.

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Visit My Art Studio

Located in the Art Start Building 68 S. Stevens St., Rhinelander, WI

Step into a space where fashion meets sustainability, art tells powerful stories, and creativity knows no bounds. This studio is more than a workspace—it’s a place for collaboration, inspiration, and transformation.

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Boutique Ensembles & Signature Style

Curated fashion with an artistic soul.

  • Hand-selected, boutique-style clothing and reimagined fashion finds.

  • Unique accessories and styled ensembles—available for purchase, rental, or commission.

  • Designed to empower confidence, express individuality, and elevate everyday magic.

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Mixed Media Art & Creative Works

Art that weaves story, texture, and emotion.

  • A collection of tactile pieces—infused with textiles, paint, found objects, and earth elements.

  • Inspired by nature, femininity, transformation, and soul expression.

  • Available for exhibit, purchase, and custom commissions.

 

Immersive Art & Photography Spaces

Step inside a living canvas.

  • Rotating mini exhibits & installations.

  • Styled vignettes and themed backdrops for photo ops & photoshoots.

  • A full wardrobe of wearable art & props available for rent or custom styling.

 

A Hub for Creative Exploration

Where inspiration comes to life.

  • Indulge in my latest artistic muses.

  • Showcasing and selling textile art, mixed media pieces, and sustainable designs.

  • Boutique-style, appointment-only retail space for wearable art, pre-loved fashion, and one-of-a-kind accessories—available for purchase, rental, or custom commissions.

 

Style Play & Pose Sessions

Rediscover yourself through dress-up.

  • Personalized styling inspiration with guidance to curate a unique aesthetic to reflect your vision.

  • Empowering creative exploration stepping into your confidence, bringing out your individuality.

  • Fun Pose & Play Experience – Dress-up with different fashion, and styles a private, setting.

 

Gather, Celebrate & Create

Moments made magical.

  • Bridal & special occasion experiences

  • Blooming tea parties, trunk shows, styled dress-up, and handcrafted accessories

  • Intimate gatherings – a cozy, inspiring space for creative meetups with friends & family.

 

Art therapy & Holistic Healing Collaborations

A space for wellness, wonder, and self-expression.

  • A Space for Reflection & Growth – fostering wellness through artistic expression.

  • A peaceful retreat to dream, create, and plan.

  • A welcoming environment for inspiration and comfort.

 

Sustainability & Creativity at the Core

Rooted in intention, blooming with possibility.

  • Featuring eco-conscious products and partnerships with local artists.

  • This is more than just a studio—it’s a vision brought to life

  • It's a creative home for collaboration, empowerment, and artistic evolution.

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Collaborate & Create with Me

🌿 You value sustainability and slow fashion, drawn to handcrafted, upcycled, and mindful artistry.
🌿 You are on a journey of inner healing and self-love, embracing your divine gifts and feminine power.

🌿 You are inspired by fantasy & aesthetics, including boho, cottagecore, and ethereal styles.

🌿 You are connected to nature and the mystical, finding inspiration in earth’s textures, colors, and rhythms.

🌿 Art, fashion, and styling fuel your soul, celebrating individuality and wearable storytelling.

🌿You are visually inspired and engaged with intuitive styling, artistic photography, and finding meaning in storytelling​.

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  • Brides & Bridesmaids

  • Photographers & Their Clients

  • Performers, Musicians & Creatives

  • Fashion Enthusiasts & Style Seekers

  • Dreamers, Visionaries & Storytellers

  • Artists, Free Spirits & Wanderers

  • Explorers, Bohemians & Romantics

  • Mystics, Alchemists & Fantasy Lovers

  • Cosplayers, Trendsetters & Rule-Breakers

  • Soulful Creators & Change-Makers​​

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You'll find a carefully curated selection of vintage, pre-loved, and handmade pieces available for rent or purchase, including:

  • Accessories – Jewelry, hats, wigs, hair extensions, parasols, and more.

  • Garments – Handcrafted & vintage coats, kimonos, skirts, tops, and denim.

  • Headdresses – Crowns, tiaras, floral headpieces, veils, and custom hats.

  • Textiles & Art Materials – Eco-dyed fabrics, tulle, creative supplies, and set pieces.

  • Foraged Materials – Driftwood, feathers, flowers, shells, and organic elements.

  • Set Design & Props – Themed backdrops, eco-dyed panels, and more.

  • ​​Styles: Boho, Cottagecore, Fantasy, Vintage, Goddess & More

 For photoshoots, events, and immersive creative experiences.

The Heart Behind the Craft

"As a visionary designer, I infuse the transformative energy of Shakti into every creation, blending artistry, individuality, and the divine feminine. My work embodies the beauty of renewal - giving the old, forgotten and discarded, new life. Each piece is a labor of love, designed to empower and inspire, merging imagination with practicality to create exclusive, sustainable wearable art that tells a story."

 A woman in a white dress holding a large mushroom to her face in a forest, wearing bold earrings and expressive styling.

Ask About a Full Themed Fantasy Photoshoot

This immersive experience includes a professional photographer, hair and makeup options, and access to exclusive indoor and outdoor locations, ensuring every detail aligns with your vision. Let me bring your concept to life with thoughtfully curated, one-of-a-kind elements designed to create a truly immersive and unforgettable experience.

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Complimentary Consultation

Every creative journey begins with a conversation. Whether you're seeking a custom piece, immersive styling, or artistic design, I work closely with you to develop a clear, cohesive visual direction that aligns with your vision.

Personalized Visual Theme Curation

When you work with me, we will define a unique artistic approach tailored to your aesthetic.  I’ll create a custom digital mood board and visual concept guide, providing expert recommendations to bring your ideas to life using thoughtfully crafted, one-of-a-kind elements.

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I can also recommend and offer optional collaborations with other professionals to enhance your chosen theme while allowing you to select and coordinate your own vendors.

Custom Pricing & Commissions

Every project is unique, and I tailor my pricing to reflect your specific needs and creative goals. Start with a complimentary consultation to discuss your vision, and I’ll provide a personalized pricing estimate based on the scope of your project.

Creating for clients who value artistry, sustainability, and innovation is my passion. I’m here to bring your vision to life.

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Email Me: shelleylynnnovotny@gmail.com

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